Amity Climbs
Professional Athlete / Nutrition • 2026
A dynamic personal brand site for a professional rock climber and registered dietitian. Showcases big wall ascents on El Capitan, sport climbing achievements, and performance nutrition coaching — all wrapped in stunning climbing photography.
The Challenge
Balancing two distinct audiences — climbing fans following big wall ascents and potential nutrition clients seeking coaching. The site needed to feel adventurous and aspirational while still being professional enough for a registered dietitian.
Our Approach
Designed around full-bleed climbing photography to let the visuals tell the story. Built a dual-purpose site that serves both the climbing audience and nutrition coaching clients, with clear navigation between the two worlds. Performance-optimized for fast loading even with high-resolution images.